Duration: 2 Days
In this course, you will learn how to dive deeply into information, see correlations, and make smarter, fact-based decisions to drive better performance. These valuable skills will help you pinpoint opportunities that can lead to increased brand loyalty, repeat sales, and stronger overall results.
What You Will Learn
- Uncover new patterns, trends, and insights
- Find connections and correlations to inform your strategic decisions
- Collect useful customer insights and extract actionable intelligence
- Draw conclusions that are fact-based and well-reasoned
- Use the appropriate data for better customer service
- Make consistent, real-time decisions even in unpredictable cases
Audience
- Marketing and CRM professionals
- Brand managers
- CMOs
- Decision makers who want to learn data analytics to enhance performance and gain a competitive advantage
Prerequistes
Course Outline
1. Recognizing what data can do for you
2. Going beyond CRM and traditional methods of collecting data
3. Exploring data analytics using assessments and role play
4. Using data as a strategic asset
5. Identifying internal/external resources to acquire and profile usable data
6. Extracting insights and intelligence from data
7. Recognizing key security, privacy, sensitivities and ethical concerns associated with data analytics
8. Developing a strategic asset portfolio
Course Labs
