Strategic Planning

$2,545.00


  • Classroom

  • Onsite

← Continue Searching

Duration: 3 Days

In this course, you will cover proven-by-practice methods and ideas from a wide range of current strategic thinking. You will gain a wider perspective of management practice through breakout sessions, exercises, and case applications. You will get direction on analytical and organizational approaches to you strategic dilemmas.

What You Will Learn

 

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Examine the strategic planning process in detail using a case study
  • Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning

Audience

 

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning

Prerequistes

 

Course Outline

 

1. Introduction

  • Evolution of Strategy and its Movement Through Different Schools of Thought
  • Basic Terminology and Differing Definitions
  • Classic Strategic Planning Process
  • Application of Concepts, Frameworks, and Analytical Tools that You May Find Helpful When You Return to Your Workplace

2. Strategic Planning Principles

  • 50-Year Evolution of Strategic Thinking in Management Practice
  • Commonalities of Strategy Schools
  • Key Definitions of Strategic Planning Terms
  • Most Useful Frame of Reference for Analysis

3. Strategic Planning Process

  • Questions that Any Strategic Planning Exercise Must Address
  • Analyses Typically Incorporated in a Strategic Planning
  • Organizing Questions and Analyses into a Structured Strategic Planning Process
  • Making Choices Concerning Some of the Decisions Necessary in Designing a Strategic Planning Approach
  • Relating Your Planning Effort to Planning at Other Levels of the Organization

4. Mission

  • Mission Statement
  • Examining Core Values of Your Own Unit and Other Successful Entities
  • Value of Purpose-Driven Organizations in Achieving Results
  • Developing a Mission Statement for Your Unit

5. External Assessment, Part 1: Macro Environment

  • Distinguishing Between Macro and Market Environments
  • Importance of Macro Environmental Factors in Strategic Planning
  • Macro-Environmental Trends that Shape the Landscape and Anticipating How They will Evolve
  • How These Trends will Affect Your Organization as a Whole, and What that Means for Your Strategy Unit's

6. External Assessment, Part 2: Market Environment

  • Importance of Market Trends
  • Identifying the Needs and Wants of Customers
  • Role of Market Segmentation and the Value Proposition in Strategic Planning
  • Applying an Importance/Performance Matrix
  • Assessing the Adequacy of Competitor Information

7. Internal Assessment

  • Components of an Internal Assessment
  • Concept of Core Competencies
  • Recognizing the Importance of Culture in an Internal Assessment
  • Applying an Internal Assessment Diagnostic
  • Identifying Sensitivities in Collecting Internal Data

8. Strategic Issues and Decisions in Competitive Situations

  • Interactions Dictate Marketplace Winners and Losers
  • Competitive Interactions Affect the Evolution of Industries
  • Recognizing Patterns that Tend to Recur Across Industries
  • How Those Patterns Shape the Actions of Your Organization and the Implications for Your Unit

9. Strategic Issues and Decisions: Formulating a Strategy

  • Identifying Principles in Data Synthesis, Insight, and Creativity
  • Conducting a SWOT Analysis for Your Unit
  • Strategic Issues

10. Strategy Implementation

  • Creating a Vision for an Organization
  • Creating a Plan for Accountability
  • Building Commitment Through the Execution Process
  • Translating the Business Design into Strategic Initiatives for Your Unit
  • Aligning the Organization Toward a Single Purpose

11. Strategic Planning Process Revisited

  • What Strategic Planning Process is Most Appropriate for Your Unit
  • Key Decisions that Will Shape Your Strategic Planning Effort
  • Establishing a Timeline and Plan for Preparing Your Strategic Plan

Course Labs