Duration: 2 Days
In this course, you will explore the psychological triggers that prompt us to say "yes" or "no". You will learn how to apply persuasion principles to a wide variety of business interactions and expand your influence to get the reaction you want from others.
You will receive a complimentary copy of Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this course.
What You Will Learn
- Explore the psychology behind persuasion
- Psychological/subconscious triggers that influence a person's decision-making process, behaviors and reactions
- The right law(s) of persuasion to apply in any situation
- Tactics to protect yourself from unethical behavior
- Use the Pre-Persuasion Checklist
Audience
Business professionals at a midlevel position and above, including sales managers, VP/directors of sales, account executives, project managers, and product managers, purchasing managers, and marketing managers, who need to understand the psychological principles behind how people are convinced to do something
Prerequistes
Course Outline
1. Persuasion and Appealing to Human Nature
- Power of Persuasion and its 12 Universal Laws
- Law of Expectations: The Impact of Suggestions
- Law of Esteem: How Praise Releases Energy
2. Fulfilling Emotional Needs and Shaping Perceptions
- Law of Connectivity: Contagious Cooperation
- Law of Social Validation: Art of Social Pressure
- Law of Verbal Packaging: Leverage of Language
- Law of Association: Create the Climate
- Law of Contrast: Create Extra Value
3. Involving to Persuade
- Law of Involvement: Create and Awaken Curiosity
- Law of Scarcity: Get Others To Take Immediate Action
- Law of Obligation: Get Others To Do You a Favor
4. Creating Discomfort and Balancing Emotion and Logic
- Law of Dissonance: Internal Pressure is the Secret
- Law of Balance: Logical Mind vs. Emotional Heart
Course Labs
